BUSINESS MODEL

OUR BUSINESS1-INGLES

Creativity and innovation are at the heart of Marwa and we have gathered talents from all over the world in in our 1200 m² design center in Casablanca. A multicultural team of 90 people with various skills (product managers/buyers, designers, pattern makers, purchasing…) works together every day to design trend-driven products. More than 6000 products are created each year.

Our garment production is done internally or with local manufacturing facilities. On top of cost-competitiveness, this production model provides us with super-fast reactivity to market trends and enables us to have some of the shortest lead-times in the world.

Supply chain is managed in our warehouse in Casablanca which daily distributes products to the stores. To foster our development, important investments are made yearly in equipment, lean optimization and Business Intelligence tools.

Marwa has 76 stores of which 65 in Morocco and 11 abroad (Algeria, Kuwait, Lebanon and Libya). Owned or Franchises, store locations are strategically chosen to stimulate our business, always in high-footfall streets and malls. That is one of the reasons of Marwa’s success and leadership in Morocco (#1 in terms of top of mind).