2003-2005: CONCEPT LAUNCHED AND TESTED
“To make Fashion accessible for everyone”
Identifying the need for affordable and fast fashion for women in the Moroccan market, Karim Tazi launches Marwa in 2003. His vision is to create fashion that is both culturally and economically accessible for Moroccan women. The first two stores opened in Casablanca are an immediate success, confirming that the concept is relevant.
2005-2009: MODEL SUSTAINABILITY AND DEVELOPMENT
In the next period, Marwa’s fast-fashion (business model) is built around 5 key steps of vertical integration: design, product development, production, logistics and retail.. At the same time, a comprehensive national development plan is engaged through openings in the main Moroccan cities.
FROM 2009: REGIONAL DEVELOPMENT IN MENA
Since 2009, our international development has been a strong success in MENA (Algeria, Libya). In 2015, a market study in Morocco confirms Marwa’s brand awareness as the “preferred brand for womenswear”. Thanks to Marwa product specificity and success, we have the ambition to become the high street fashion leader in the region.
Marwa has a strong recognition of its social footprint. It contributes to more than 2,000 jobs in its sector. The group was recognized in 2015, and for the second consecutive year, as Moroccan “Best Company”, progressing from the 9th to 3rd place and confirming its status of first class company. Marwa also received in 2015 the price of the “Brand of Tomorrow” from the “Morocco Awards” which rewards each year Moroccan brands in terms of innovation, reputation and performance.